DEMS
The Dundee Electronic Music Society (DEMS), was born after a conversation with a group of friends who share a love for electronic music and pushing boundaries.
Bored of the nightlife in Dundee, we made it our mission to create a student society worthy of competing with big name promoters and club nights to put on the best DJ events in the city.
We created DEMS, and over the course of my two years as President, we achieved what we’d set out to do. We scooped up accolades including the Best New Society Award, Event Of The Year Award (x2), and a feature in Resident Advisor’s worldwide Top Ten April 2023 Festivals article for our one-of-a-kind charity festival DEMSFEST, which raised £10,000 for The Brain Tumour Charity.
It was during this period that I discovered I have a talent for big ideas and effective execution. Although my course taught me marketing theory, how to write an essay, and methods to conduct market research, I learnt how to turn a concept into reality with DEMS.
My role was to steer the ship. Motivate the team. And to redefine the meaning of a student society.
I was responsible for a team of 15 people. We had events coordinators, social media secretaries, and creative directors, all working in unison under my direction to deliver sold-out events, collaborations with local artists and businesses, and the creation of a recognisable brand.
From ‘imagine if ’ to reality: DEMSFEST 2023.
Raised £10,000 for the Brain Tumour Charity
Awarded ‘Event of the Year’
Reached 80,000 accounts
1,000 person attendance
35 acts over 12 hours
And an on-site barber!
